Today Kantar Media (WPP) released their annual 'China Social Media Impact Report' (84slides). Mostly survey data from Chinese consumers regarding online habits.
WeChat is China's most satisfactory social platform (83.5out of 100)
WeChat's popularity among 18 to 25 years old shows a slight decrease (94.1% to 86.6%)
Weibo's penetration rate had a significant increase in young users of ages 18-25 (32% to 45.9%)
Average age of social media users (33.1 y/o) continues to climb
Chinese social media users above the age of 60grew 38.2%
News feed application Toutiao's daily active user rates increased very fast (13.1% to 28%of those surveyed)
Generally, most Chinese users feel social ads are quite relevant to them
Below is an abridged version. Drop us a mail at firstname.lastname@example.org we'll send you the full PDF version of this report.
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