>娱乐>>正文

[Report] China Social Media Impact 2017

原标题:[Report] China Social Media Impact 2017

Today Kantar Media (WPP) released their annual 'China Social Media Impact Report' (84slides). Mostly survey data from Chinese consumers regarding online habits.

Highlights include:

  • WeChat is China's most satisfactory social platform (83.5out of 100)

  • WeChat's popularity among 18 to 25 years old shows a slight decrease (94.1% to 86.6%)

  • Weibo's penetration rate had a significant increase in young users of ages 18-25 (32% to 45.9%)

  • Average age of social media users (33.1 y/o) continues to climb

  • Chinese social media users above the age of 60grew 38.2%

  • News feed application Toutiao's daily active user rates increased very fast (13.1% to 28%of those surveyed)

  • Generally, most Chinese users feel social ads are quite relevant to them

Below is an abridged version. Drop us a mail at info@chinachannel.coand we'll send you the full PDF version of this report.

Contact us at info@chinachannel.coto get a PDF version of this report.

↓↓↓ "Read more" to check out our articles返回搜狐,查看更多

责任编辑:

声明:该文观点仅代表作者本人,搜狐号系信息发布平台,搜狐仅提供信息存储空间服务。
阅读 ()
投诉
免费获取
今日推荐