Lasting for 10 days, the Shanghai International Automobile Industry Exhibition( “Auto Shanghai 2019”) concluded on April 25th at the National Conventionand Exhibition Center Shanghai. As one of the largest and most influentialinternational A-level auto shows in the world, the Auto Shanghai 2019 had thetheme of “Creating a Better Life” and attracted more than 1,000 exhibitorsfrom 20 countries.
SMS GROUP携手以下知名品牌为现场观众展示了创新发布，创造了难忘的观展体验:兰博基尼正式亮相其全新Huracán Evo车型，爱驰汽车亮相新款智能电动车U7 ion，以及奇瑞控股旗下品牌捷途携七款车型亮相本届上海车展。
SMS GROUP proudly partnered with some of the world’s top brands to help them showcase stunning innovations and create unforgettable experiences for the audience within the exhibition: Lamborghini officially unveiled its new Huracán Evo model, AIWAYS launched its new U7 ionelectric SUV, and Chery Holdings' Jetour made an appearance with 7 models at Auto Shanghai 2019.
本届上海车展，SMS GROUP为爱驰汽车策划了其全新高端概念车U7 ion的国内首秀。
During the show, SMS GROUP collaborated with AIWAYS Auto to create their press conference, unveiling its exciting U7 ion electric SUV and operations of the booth.
秉承爱驰汽车其“让出行生活更加美好”的品牌理念， SMS GROUP为其精心打造了一座量身定制的 [爱驰星球]。近1,200平米爱驰汽车品牌展台，展台的运营维护全程由SMS GROUP承办。基于爱驰的用户伙伴理念，为公众日期间设计了多款互动体验项目，如通过扫描进入H5，开启探索新活先锋之旅，玩转情绪感应轮、爱驰大道等获得不同积分。通过不同的打卡模式，让用户在互动中了解爱驰品牌及其性能。SMS GROUP结合生活场景参与互动体验，让爱驰汽车的情感层面与智能层面与来宾进行最直接的传递。
Adhering to AIWAYS's brand philosophy of "Smart Travel Life", SMS GROUP brought to life and managed the customized 'AI-PLANET', a nearly 1,200 square meter brand experience. Based on the brand's “Customer = Partner” concept, SMS GROUP designed a number of interactive experiences for the public days, including an interactive journey through the booth via an H5 microsite. The audience could earn credits via interactions on various interactive stations, a themed wheel-of-fortune and on the AIWAYS avenue - the connecting central element of the booth, learning about the AIWAYS brand and its offers. SMS GROUP combined the life scene with an interactive experience to leverage the emotional and rational connections of AIWAYS with its guests.
An interactive journey through the booth via an H5 microsite
SMS GROUP公众日表演更是紧密结合主题 “不是我的展场，而是你的T台”，突破以往形式，让每位参观者成为主角，将展台变成他们的主场，借由多元形式的互动环节向每位到场嘉宾传递爱驰汽车智能出行方式的全新体验。
Breaking with the conventions of autoshows, SMS GROUP set "Not Our Show, But Your Runway" as the theme of AIWAYS’s Public Days. The audience were invited to take central stage and walk on the runway themselves. Various forms of interaction were presented to deliver a new experience of AIWAYS’s brand claim ‘Smart Travel Life’ to every onsite guest.
奇瑞控股旗下序列品牌捷途以“用行动定义旅途”为主题，以“旅行+”为战略方向，一共携七款车型亮相本届上海车展，分别是X70、X70S、X90、X95、X70 Coupe、X70S-EV和JETOUR X。
Under the brand slogan "Define Your Journey" and the strategy "Travel+", Chery Holdings' Jetour made an appearance with 7 models at the Auto Shanghai 2019, including the X70, the X70S, the X90, the X95, the X70 Coupe, the X70S-EV alongside the JETOUR X.
SMS GROUP designed, built and managed the 900 square meter brand experience with 6 show- and VIP-areas. As an extension to the car launches, we created functional zones such as a smart interactive area, a vehicle experience area, the Jetour coffee DIY area and a boutique area to create the "Travel+" brand experience.
Cutting-edge technologies like a programmed water screen, 2D somatosensory camera etc. were combined smartly with human and trendy elements such as barista coffee to create atmosphere in a highly interactive experience, attracting many visitors to participate.
本届上海车展，兰博基尼带来了全新Huracán EvoSpyder及Huracán Evo Coupé, 集超级跑车的卓越动力表现和SUV强劲越野性能于一体的兰博基尼Urus亦同台亮相。与此同时，其超级豪华跑车的至高典范Aventador SVJ，也于展台内的Ad Personam高级个性化定制工作室内展出。
Lamborghini unveiled the Huracán Evo Spyder and the Huracán Evo Coupé. The long awaited Lamborghini Urus also made its debut at the the Shanghai Auto Show, which represents the ultimate SUV with a heavy flourish of supercar speed and impressive capability on and off-road. The Aventador SVJ, its ultimate supercar, was displayed at the ‘Ad Personam’, a premium customized workshop at its booth.
Teaming up with Lamborghini, SMS GROUP managed its booth operations on press and public days, making the onsite guests sense the driving sensations and the values the Italian super-brand provides, leaving a deep impression on onsite guests.
From the launch events on the the media day to the public days, from the design of exhibition stands and events to the operations, SMS GROUP was showcasing its vision of "The Power of Live", empowering brands by creating immersive experiences that engaged and amazed.
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