梵誓苏州诚品店

原标题:梵誓苏州诚品店

钻石,坚固,夺目耀眼,一直是人们宣誓爱情时不可缺少的道具。每一件钻石饰品,都会成为每一对新人感情长河中的一个个印记。而钻石从深谷之中被开采而出,经过层层的打磨历练,才最终散发出夺目的光彩。它坚硬无比,却又是爱情中最柔软的象征。

Diamonds,hard and shine, have always been indispensable props when people swear in love.Every diamond jewellery will become a mark in the long-term relationship ofeach couple. Diamonds are mined from the deep valley, through layers ofpolishing works, finally exudes luster. It is hard, but it is the softestsymbol of love.

场地介绍

Site

门面效果 store facade

项目位于苏州诚品一个开敞的店面,进深6m,面宽9.4m,总面积约60㎡。现状天花深黑色并布有较多的设备管道。珠宝属于目的性消费,在传统封闭式高奢店面的设计场景中,普通顾客在没有特殊购买需求的情况下只会橱窗购物,而不会进入珠宝店进行体验和试戴。我们希望通过店面的设计带动更多非目标群体进入店面中体验珠宝产品,引发购物的欲望,让珠宝成为日常生活中的必需品。

Theproject is located in an open store in Eslite bookstore, Suzhou, with a depthof 6m and a width of 9.4m,with a total area of about 60㎡. The existing ceiling is dark black with equipment pipes. Jewelryis a purposeful consumption, in the traditional closed high-end store design,the customers mainly do window shopping instead of going into the store for theexperience and try-it-on. We want todrive more non-target groups into the store to experience jewelry productsthrough the design, and to generate a desire to shop. Make jewelry a necessityin everyday life.

设计背景

Design background

传统珠宝展陈方式较为独立和单一,仅靠黑色绒面玻璃展示柜进行排列组合,空间单调平庸,缺乏吸引力。作为品牌形象店,如何在60 平的空间中回应众多的需求,并打造互动展陈空间成了设计的要点。

Traditionaljewelry store is dull with its exhibition, only rely on different arrangementsof black suede glass display cabinets, the space is monotony mediocrity and unattractive.As a new flagship store for the brand, how to respond to a large number of needsin a 60sqm space and create an interactive exhibition space has become the mainaim of the design.

宝石是如何获得的,只有下过矿洞的人才清楚,宝石往往都藏在恐惧的、幽闭的、充满神秘感的地方,而获取宝石的过程与意义,似乎超越了珠宝本身的价值更具有故事性。普通人只关注珠宝,而有品位的人,追寻的是珠宝背后的故事。宝石通常被平常的石材所包裹,寻宝人只注意了矿洞中的宝石,却忽略了矿穴的迷幻。

How isthe gem obtained, only the person who has entered the mine knows. It is clearthat the gem is often hidden in a scary, clandestine, mysterious place, and theprocess and meaning of acquiring the gem seems to go beyond the value of thejewelry itself with more stories. Most people only focus on jewelry, and peoplewith good taste, looking for the story behind jewelry. Gemstones are usuallywrapped in ordinary stone, and treasure hunters pay attention only to thestones in the cave, but ignore the beauty of the cave.

概念生成

Concept

概念草图 Withconcept sketch

矿洞中的轨道流线是连接宝石与珠宝、财富与黑暗的纽带,是空间中特殊的发生器。因此设计通过一条连续的纽带串联起整个空间的各种功能与逻辑:融合珠宝展陈,品牌展示,客户洽谈等多种功能。

Theorbital flow in the cave is the link between gems and jewelry, wealth anddarkness, and a special generator in space. Therefore, the design through acontinuous form to connect the entire space of various functions and logic:jewelry exhibition, brand display, customer negotiations and other functions.

概念图解 concept diagram

发生器activator

发生器是一条完整的流线型装置,通过高度变化、厚度变化衍生一系功能,并通过造型对空间、流线进行分割。发生器通过细柱支撑,在相应的位置布置展柜、工作台面等店面功能。

深灰色的幽暗背景,银色的钻石纽带在空间中飞舞旋转,顾客自然的被纽带所吸引着,进入展陈空间,欣赏美好的珠宝设计作品。纽带在不同高度自然的形成引入的拱门,平滑的展柜,舒适的顾客服务区,以及最耀眼的螺旋塔冠。

The generator is a complete streamlined device,which derives a system of functions from height change and thickness change.Generator through the support of thin columns, in the corresponding position toarrange display cabinets, work surfaces and other store functions.Dark graybackground, silver diamond ties flying in the space, customers are naturallyattracted by the bond, into the exhibition space, appreciate the beautifuljewelry design works. The link is naturally formed at different heights to becomearches, smooth display cabinets, comfortablecustomer service areas, and the spiral tower crowns.

前台展览区front display area

前台展览区front display area

诚品中大多店面以白色为主,木色搭配,相对空间比较均质,缺乏关注点。本案的颜色、造型都大大区别于别的店面,并结合业态之后重新阐述新的空间效果。整个空间被深灰色石材包裹着,一条银色纽带在空中飞舞,如同一个深黑色珠宝盒中散发异彩的钻戒,从形式上隐喻项目主题。

In Eslitebookstore, most of the stores are white and wooden decorated, their spaces arerelatively homogeneous, lack of attention. The color and shape of this case aregreatly different from other stores, and combined with its industry afterre-elaborating the new spatial effect. The whole space is wrapped in dark graystone, a silver bond flying in the air, like a dark black jewelry box exudes acolorful diamond ring, which is a formal metaphor for the project theme.

墙面展柜Display box

深灰色石材塑造出如同钻石矿坑般幽暗的背景,饰品展柜在墙面上如同钻石般发出夺目的光芒。深灰色石材墙面采用450*450的基础模数,适应整个空间尺度,同时为珠宝的展陈提供条件。不同区域的基础模块错动咬合,模拟钻石矿坑乱石嶙峋的效果。部分模块则变成了隐藏的抽屉,用于存放日常用的包装礼盒。原始的柱子也被坚硬的石材包裹,形成多媒体展墙。

Darkgray stone creates a dark background like a diamond mine, and the ornamentaldisplay cabinet glows like a diamond on the wall. The dark grey stone walls aremade of 450x450mm stone pieces, adapting to the entire spatial scale andproviding conditions for the display of jewelry. The base modules of differentregions are misaligned and snap, simulating the effect of the diamond mine.Some modules are turned into hidden drawers for storage. The original columnsare also wrapped in hard stone, forming a multimedia exhibition wall. (Withwall picture)

墙面展柜Display box

纽带展柜 Displaybox in the flowing ribbon

流动的带形展示成为珠宝展陈的主体,通过扭转和高度变化带来展陈空间的引入,舒缓紧凑与高潮。整个纽带流线型的造型,被鳞片般的不锈钢面板包裹,从每一个角度反射出耀眼的光芒。浅色灯带顺着纽带蜿蜒流转,预示着空间的起承转合。

Theflowing ribbon becomes the main body of the jewelry exhibition, bringing theexhibition space through twisting and height changes, soothe the compactnessand climax. The entire bond streamlined shape, wrapped in scaly stainless steelpanels, reflects a dazzling glow from every angle. The two light strips meanderalong the bond, indicating the beginning and turn of the space.

(Withties details photos)

从铺面的西侧,拱起的银色纽带以欢迎的姿态吸引人们进入展陈空间。回旋上升的纽带更是创造了诚品书店中除去大楼梯之外的另外一个拍照打卡点。

From thewest side of the storefronts, the silver ties arched to attract people into theexhibition space with a welcoming gesture. The rising link of the gyration isthe creation of another photo taking point in the Eslite bookstore.

入口entrance

进入展陈空间,顾客会感受到被泛光的纽带包裹,沿着纽带前行,左侧是新人们与导购们交谈交换自己对钻戒独一无二设计的看法的地方,右侧则是当季最新的珠宝设计产品。

Enteringthe exhibition space, customers will feel wrapped in the link of floodlight,along the link, on the left is where couple and shopping guide talk to exchangetheir views on the unique design of the diamond ring, and on the right is thelatest jewelry design products of the season.

交流洽谈区exchange area

交易接待区exchange area

打卡点 turning tower

继续顺着纽带前行,仿佛置身山谷与银河之中,在极小的空间被挤压之后,会来到整个展览的最高潮,纽带盘旋上升,在整个空间中形成一座爱情的灯塔,一如梵誓珠宝的设计理念,平庸终将被美好取代。

Continuealong the bond, will come to the climax of the entire exhibition, the bondspiraled up, forming a beacon of love throughout the space, As with the designconcept of ONE SWEAR jewelry, mediocrity will eventually be replaced by beauty.

店内空间 perspective view

展品墙 displaywall

艺术是充满激情与梦想的,而生活则是充满着棱角的,我们希望我们的设计也是一个共存的矛盾体,灵动与肃穆同时在这个小小的店面中存在,发生碰撞,吸引每一位顾客的目光。

Art isfull of passion and dreams, and life is full of edges and corners, we hope thatour design is also a co-existence of contradictions, the spirit and the quietat the same time in this small store, collision, attract the eyes of everycustomer.

项目信息

Project information

项目名称:梵誓苏州诚品店

项目类型:室内

项目地点:中国江苏省苏州市吴中区月廊街8号诚品书店1114

设计单位:平介设计(苏州平介建筑科技有限公司)、上海衡泰建筑设计咨询有限公司

项目团队:杨楠,张世杰,黄迪,王乙童,张晨

摄影:姚杰奇,王一翔

Project Name: Oneswear Jewellery DesignStore (Suzhou)

Project Type: Interior

Project Location: 114, Eslite bookstore, 8 Yuelongstreet, Wuzhong district, Suzhou, Jiangsu province, China

Design team: Parallect Design, Shanghaihengtai architectural design consulting co., LTD

Design Team: Nan.Yang, Shijie.Zhang, Di.Huang,Yitong.Wang, Chen.Zhang

Photo: Jieqi.Yao, Yixiang.Wang

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