经济学人 | 中国“打卡式旅游”

《经济学人》最新一期文章关注中国近年来流行的“打卡式旅游”。有趣的是，作者把打卡直接翻译成daka（punching the card， checking in），对应的有daka destination、daka tribe、daka craze、daka-friendly……

文章介绍了重庆网红景点洪崖洞——中国年轻一代的热门打卡目的地。年轻人之所以“ 打卡式旅游” ，一方面是假期太短，只能较短时间内尽可能多访问景点。另一方面，他们热衷通过抖音等社交媒体分享生活。一些商家迎合此需求，刻意打造网红景点，吸引年轻游客前往旅游打卡。

For some in China, the aim of travel is to create 15-second videos.

对于中国一些人，旅行目的是制作15秒视频。

Social media have transformed tourism worldwide. Instead of having fun, some people now flock to remote strawberry farms or Icelandic fjords to take photos to impress their friends on Instagram.

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社交媒体改变了全球旅游业。人们涌向偏远的草莓农场或冰岛峡湾，不是为了玩得开心，而是为了拍摄照片，在Instagram与朋友分享。

Douyin, launched in 2016, has 230m monthly active users (its owner, ByteDance, has an uncensored version of the app for users outside China, called TikTok).

2016年推出的抖音有2.3亿月活跃用户（母公司字节跳动为中国以外的用户提供未经审查的版本，称作TikTok）。

Uploading a picture or video from a photogenic spot to sites such as Douyin and Kuaishou is known in China as daka, meaning “punching the card”. The aim is not to produce a well-crafted video or beautiful photograph, but simply to show that you have also been to the places that are popular.

从上镜的景点上传照片或视频到抖音和快手等网站，在中国被称为打卡。打卡目的不是制作精良的视频或精美照片，只是表明你也去过那些受欢迎的地方。

So-called daka zu—“daka tribes”—can be found roaming Chongqing and other cities, checking in at as many hot locations as possible within a single day.

所谓的打卡族在重庆和其他城市漫游，一天之内去尽可能多的热门地点打卡。

Just as shops and restaurants in other countries try to attract customers with decorations that might be a backdrop for Instagrammable pictures, those in China try to make themselves as daka-friendly as possible.

其他国家的商店和餐馆尝试用可作为Instagram拍照背景的装饰吸引顾客，中国商店和餐馆也尽可能变得打卡友好。

The daka craze may have practical origins. China’s young urban professionals have little vacation time. They are routinely expected to work overtime for no pay. So workers need to make the most of their limited leisure time.

打卡热也有实际的原因。中国年轻一代假期时间短。他们经常无偿加班（扎心！），因此需要充分利用休闲时间。

*原文有删减，非直译。图片源自：pexels.com